My favorite board game growing up was Monopoly. I've always understood and enjoyed business.

In 3rd or 4th grade, I sold friendship bracelets to friends and at school. I even kept an inventory and had a "catalog" in a binder with notebook paper. Each page was a different style, with a small sample taped or stapled to the top of the page. I then listed the different color combinations, lengths, and prices of each item.

It was my first foray into entrepreneurship. Since then, I've known that I wanted to own my own business.

In high school, I remember reading an article about Kate Spade. I loved her concept of a classic purse, with a pop of color on the inside. I also sewed totes for my friends as birthday presents. Around then, I thought it would be fun to be a purse designer or boutique owner. My own version of Kate Spade.

I learned about Etsy in 2008 while planning our wedding. SnappyShop was my "gateway" shop and I fell hard for Etsy. I loved the concept of the online marketplace for handmade goods.

I first started by selling pillow covers. We bought our house in 2011 and I've had all sorts of fun decorating it. So I thought, why not share that fun with you!

Three kids and a virtual accounting firm later, I decided to pivot and offer gifts for the number lovers in your life. As it turns out, I’m not the only one with spreadsheets as a love language.